Book a Call

Writing

Notes on automation, without the hype.

What actually works when you put AI and automation into a real business, and what quietly does not.

Strategy

Build vs Buy: When Custom Software Is Worth It (and When It Isn't)

A clear, no-hype framework for deciding between custom-built software and off-the-shelf SaaS - based on what actually drives your business.

Pierce Tripp//3 min read
Automation

Workflow Automation for Small Businesses: Where to Actually Start

Most automation projects fail because they start in the wrong place. A practical framework for finding the workflows worth automating first.

/3 min read
AI Systems

How to Build an AI Lead Qualification System That Responds in 60 Seconds

Speed-to-lead is the single biggest lever in inbound sales. Here's how an AI lead qualification system follows up instantly, 24/7 - and why it converts.

/3 min read
Strategy

Custom AI vs Off-the-Shelf Automation: What Actually Scales a Business

Off-the-shelf tools are built for the average company - which means they fit no one in particular. Here's how to decide when custom AI automation is worth it.

/3 min read

Next step

Tell me what part of the week keeps breaking.

Thirty minutes, no pitch. If it is cheaper to live with than to fix, you get told that. Based in Southlake, so an in-person visit is on the table.

Book a Call